Get to know me

Route 22 came to life in a small back bedroom with a very underpowered laptop and only friends and family for clients. Years later, and with clients in corporate, education and media environments, Route 22 still offers the personal touch for every project.

But enough of referring to myself in third-person. It’s me behind the name and it lives and breathes in everything I do.

Now, I could bore you with a long list of what I’ve done over the years, but I’m more about the here and now. Throwing myself into every project to put a smile on my clients’ face. Because when I do that, I know I’ve hit the brief.

It’s my belief that businesses can have conversations – not just introductions – with their customers through their branding. Getting noticed is only half the story, and great design and branding help build connections.

I think that truly great design challenges people’s perceptions but still retains an element of familiarity that allows them to associate with your business. It needs to excite and elicit an emotional response.

As you can probably tell, I get quite passionate about my work and that’s because I love what I do. Since I can remember, I’ve always wanted to let the creative inside of me out. But more than that, I want to bring fun to the branding and design process.

I see myself as an extension of your existing team and I take the time to listen to the individual needs of each of my clients. My role is then to shine a torch on the correct design path to take, and together we go on the branding journey.